Do The Majority Of Your Prospective Patients Just Want A Quick Fix?
Written by Dr. Charles Webb
You have likely experienced the prospect that seems to only want a quick fix and cares little about taking any action to improve their health. Not only is this frustrating to you, it’s a big downer for your team.
Here’s the tough truth. The majority of all the prospects that seek you out have a mind-set that’s been ingrained their entire life…thanks to big pharma and the reactive approach of our current disease care system. This is what they think:
Wow! Now before you place judgement, remember that this is how the public has been taught. Heck, the majority of doctors have fallen for this myth, hook, line and sinker.
Just because they may currently think this way, doesn’t mean they don’t care about their health. It doesn’t mean they aren’t willing to make changes in their daily life activities. They just don’t know the truth and that they have options. It’s your job to communicate to them in a way that they understand that they can be in control and turn their health around without toxic meds and high risk surgery.
Once you witness the eye-opening experience from your prospects and current patients, you will recognize that the majority are willing to do their part.
With this said, it should be obvious that the pre-education process is an absolute necessity. And, this education begins with disrupting their current mind-set. Let me repeat that. You must first disrupt their current mind set. Why will they listen to you if they believe that the current path they’re taking is OK. They’re doctor told them that if they continue the meds and just give it time, all will be good. Besides, poor health is a normal way of life as we age. Yep, that’s what you’re fighting against.
Study every intricate detail of the presentations we’ve put together for you. These lessons are laid out for you to gain a true understanding of “why” each element has been included to move the majority of your audience to take action. Proper communication is especially important as you go over the ROF (initial consult) as so many of you have developed the habit of communicating to your patients as the clinician rather than the teacher. Guys, they get turned off when you talk in medical terms and speak over their head. Try to discuss the diagnosis and all the medical jargon that goes along with it and they’re out of there. Poor communication skills are one of the top reasons doctors fail to build their practice.