Do The Majority Of Your Prospective Article originally from February 3rd’s 2017 FPC Weekly Newsletter
Do The Majority Of Your Prospective Patients Just Want A Quick Fix?
You have likely experienced the prospect that seems to only want a quick fix and cares little about taking any action to improve their health. Not only is this frustrating to you, it’s a big downer for your team.
Here’s the tough truth. The majority of all the prospects that seek you out have a mind-set that’s been ingrained their entire life…thanks to big pharma and the reactive approach of our current disease care system. This is what they think:
- I need to see you only when I have an ailment.
- You’re the doctor and I’m the patient, so you’re responsible for fixing me.
- I’m entitled to good health because I have insurance.
Wow! Now before you place judgement, remember that this is how the public has been taught. Heck, the majority of doctors have fallen for this myth, hook, line and sinker.
Just because they may currently think this way, doesn’t mean they don’t care about their health. It doesn’t mean they aren’t willing to make changes in their daily life activities. They just don’t know the truth and that they have options. It’s your job to communicate to them in a way they understand that they can be in control and turn their health around without toxic meds and high risk surgery.
Once you witness the eye-opening experience from your prospects and current patients, you will recognize that the majority are willing to do their part.
With this said, it should be obvious that the pre-education process is an absolute necessity. And, this education begins with disrupting their current mind-set. Let me repeat that. You must first disrupt their current mind set. Why will they listen to you if they believe the current path they’re taking is OK? Their doctor told them that if they continue the meds and just give it time, all will be good. Besides, poor health is a normal way of life as we age. Yep, that’s what you’re fighting against.
Study every intricate detail of putting your presentation together including the content for every point, the slides and exact communication to move the majority of your audience to take action. Proper communication is especially important as you go over the ROF as so many of you have developed the habit of communicating to your patients as the clinician rather than the teacher. Guys, they get turned off when you talk in medical terms and speak over their head. Try to discuss the diagnosis and all the medical jargon that goes along with it and they’re out of there. Poor communication skills are one of the top reasons doctors fail to build their practice.