3 Easy Steps to Putting Together Your Online Presentation Article originally from June 16th, 2017 FPC Newsletter
Written by Dr. Charles Webb
3 Easy Steps to Putting Together Your Online Presentation
Part 1 of 3-part series
Before we get knee deep into placing all of our resources into the production of our online presentation and the follow-up processes and funnels that accompany it, please understand you will receive no better return on your marketing dollars than a live presentation. So, Do Not discontinue these live events at any time. It is at these live events that you master your communication skills that will come into play when putting together great online content. It is also at these live events that you will better determine your prospects needs and desires that allow you to better draft the most effective message that moves them to trust you and take action.
I’ve always told new clients, “Learn these two things and you will earn the lifestyle of your choice; master your ability to move a crowd and logically present your value to where your prospect(s) knows you understand their challenge and identifies you or your service as the solution. I often refer to this effective style of communication as a chess game. When you strategically move the conversation, play by play, to the point of your opponent (prospect) seeing there is no logical reason not to take advantage of your service, they are in check-mate.
Please understand there is no “trickery” in the strategy, but responsible and effective communication on the part of the guide who can help…YOU. If you fail to do your job, they don’t see the logic in a very clear and cut situation, you fail them.
I summarized this because these skill sets come prior to you being effective in producing excellent and effective online material, including your online presentation.
Step 1 for your online “Pre-educational” presentation
Choose an approach to put together your video lesson. Here are 3 simple methods to test.
The first is to simply record a shortened version of your live presentation. If you watch my piece on thyroid, you will see this follows very closely to my live presentation, in that it has the key elements of the talk without the conversational stories, etc. This reduces the time by at least 25-30%. This was produced as if a live presentation without the guests in a quiet, well lite room. If you watch this you will see that my slides were edited in when necessary, otherwise the focus was on me to keep the conversational feel.
The second is to upload Camtasia, which is a video production software that will allow you to audio record over your slides. This is seriously a piece of cake folks. Here, you can fully script out your presentation, put your slides together and audio record while you control slides. Do not make the mistake of reading off of your slides. These should be key points, images and other information that helps the prospect better comprehend your points. In Camtasia, you also have the choice to keep yourself visual in the video if you want your audience to see you while you speak. I am going to suggest you leave this out for now and read the script to avoid awkward pauses and um’s and Uh’s.
The third approach is to break down your presentation into 3-5 mini video lessons that can be kept to 5-10 minutes each. In this approach you can more readily bring the prospect in to at least get started, knowing that the first lesson is very short. If this first lesson is done well and offers some valuable information it will entice the viewer to continue with the second. All of the lessons are available on the landing page and can be viewed in one sitting, but must be viewed in succession as each video is locked until the previous has been viewed. Your prospect now has the alternative to watch in one session or break it up if needed.
No matter which approach you use, your marketing will be sending your prospects to a landing page that contains the video lesson along with some content that helps them understand:
1. You know and understand their pain points
2. You understand what success means to them
3. Some key points of what they will be learning on the video lesson(s)
4. Here is what they will take away
5. Call to action
In my next lesson, we will discuss testing your presentation for effectiveness along with what to include in your offer. You will want to capture not only the prospects email but the physical address. The physical address will play a key part in the follow-up marketing for those who do not schedule a consult with you.