Learn To Be A Master Article originally from January 13th’s 2017 FPC Weekly Newsletter
Learn To Be A Master Marketer… This Quarterly!
If you haven’t signed up for this upcoming Quarterly, I highly suggest you do. Promoting your practice should always be at the top of your list, if you want to ensure a constant flow of new prospects.
As I look back just a little over three years ago when I was still in practice, I can see how the environment continues to change in the way you should be getting your message out. Print advertising will always be a part of your marketing until the time comes when there is no print media, but it’s effectiveness is becoming more limited as the masses take their attention online.
Through the years the savvy entrepreneur has followed the trends in marketing; continually testing the different media for effectiveness, while cautiously moving into newer forms of media prior to being proven out. Things haven’t really changed except for the pace of things.
Today, you can count on Google and Facebook to change the rules of the game on a quarterly basis. What worked on YouTube six months ago is no longer effective. It is maddening to try to keep up. But, everyone is in the same game and all who want to thrive must face the same challenges. You can look at Facebook as one big pain in the butt, which is how I used to feel, or you can see that it can be the one of the most cost effective marketing tools you’ve ever used.
Bottom line…you have to find a way to keep up.
I would like to formally introduce the newest member of our team, Anthony Whitehurst. He is a very well versed individual that has found marketing to be his passion, especially digital marketing. Anthony has created a company that focuses specifically on effective messaging in the digital world and has put together an incredible team to help with every component including copy writing, webinars, follow-up campaigns and funnels, Facebook ads, etc.
Anthony and his team have chosen to focus on FPC as their primary client. Initially, time will be dedicated to improving our own messaging and funnels, while simultaneously identifying more of your challenges and identifying effective messaging to your community.
The processes and systems used to build these marketing platforms will be unveiled to you as we move through them to better help you understand how your messaging can be optimized. At this upcoming quarterly, Anthony will begin his training. You Do Not Want To Miss This!
2017 is set to be a tremendous year for all of us, if we choose to buckle down and continue to show up for the game. Let us help you be prepared so you can win. See you in February.