Why is packaging is a better model for you and your practice?
1. Better patient compliance.
This is obviously best for the patient, but it serves you well in the fact that you will get better patient outcomes. Your reputation is based on it. Not only your reputation, but your sanity.
Imagine a practice in where you don’t have to call patients to remind them of their appointments, convince them to take your recommended supplements or recommended treatments. No longer do you have to place so much focus on getting new patients because most of your patients have stuck with you for the long-haul, gotten great results, and send tons of referrals.
2. Practice exactly the way you want.
Be honest here. Are you making recommendations based on what you truly feel is the optimum program for your patients, or, are you making recommendations based on CPT codes that pay better and protocols that you think will be easier for the patient to accept?
Packaging your services will allow you to practice with integrity and confidence. It allows you the opportunity to practice on your terms, not the insurance company’s and not your patient’s. Your patient is not the CEO of your company and therefore should not be telling you how to run your practice.
You are to listen to your patient and provide the absolute best recommended program and experience. But this doesn’t mean pamper to your patient’s wants in regards to what they think they need and to their convenient timelines.
I know practitioners that continue to open their practices on the weekend when the work week is nowhere close to being full. They justify this by stating this is the only time certain patients can make it in. Hogwash.
If you were their cardiologist I promise you they would schedule their appointment at the time slots you offered them. No whining or complaining. Why? Because they take you seriously and consider their cardiac health of extreme importance.
Do they consider your services and your time valuable? If not, perhaps it’s because you haven’t communicated your value in a manner in which they understand. You’ve trained them to think this way. Tough one to swallow, right?
3. Higher profit potential.
Your average patient is willing to invest much more on a complete package that is focused on the destiny than a handful of appointments that include particular treatment protocols and services directed toward symptom relief. With FPC clients we see an average of a 300% increase in the lifetime value of their patients when they convert to packaging. Much of this value can come from adding an educational curriculum to your package, which is something we strongly recommend…and provide to our FPC clients. Don’t believe for a second that your patients will benefit or see value in any education that is not structured, but simply delivered, in piecemeal fashion during their regular visits.
4. Higher quality of care to fewer patients.
I’m not suggesting you don’t try to help as many folks as you can, but first make certain you don’t sacrifice quality of care and patient experience for increased numbers. I’m not one who has any respect for the patient mill that tries to make up revenue numbers by accepting more patients than they can effectively handle.
When you offer packages, you will be getting much higher compliance and higher fees that allow you to focus on the right number of patients for your practice. Your focus should be to deliver the type of care you would deliver to your own family members.
This wraps up our summary on the 3 main benefits of packaging your services.
You will find that this model brings your patient in as a partner in health, that will assume personal responsibility and hold themselves accountable for the daily decisions they make regarding their health. This is completely different than the traditional models that tend to address symptoms with a general disregard to fully educate the patient as to why they are unhealthy and how they can play a critical role in reaching those breakthrough results.
To learn more about how you can transform your practice through the packaged service model, click the image below to grab your copy of “The Ultimate Guide To Package Your Services for Better Patient Results and Profitability” for FREE, today!
Dr. Charles Webb
Freedom Practice Coaching
P.S. For a look at how some doctors are revolutionizing healthcare, click here for a documentary on our company called “Hope for Health”.