AUSTIN, TEXAS – When Dr. Trevor Botts graduated from Parker College of Chiropractic in 2011, he was eager to impact patients’ lives.
He was a husband and father to a one-week old baby boy, and looked forward to building a life that would enable him to be the doctor and family-man he wanted to be. After working his first post-graduate year as an associate doctor, Dr. Botts took the plunge into opening his first solo practice—Inspire Wellness Center in Austin, Texas.
It was a cozy, 1200 sq. ft. practice that he and his wife kept afloat. Together, they built a successful operation, but sacrificed long hours, nights and weekends to make it work.
It wasn’t uncommon, he says, to stay up until 3 a.m. finishing the day’s work, or to host free screenings marketing the clinic’s services during weekends. And while the efforts worked to attract new business, the model was anything but sustainable.
“I constantly felt like I had to choose between my family or my patients,” said Dr. Botts. “It wasn’t working.”
Inevitably, less than a year into his practice, Dr. Botts began to feel the effects of mental and emotional burnout.
“Within my first year, I became frustrated that the healthcare system was preventing me from delivering the kind of care I wanted to offer my patients,” said Dr. Botts. “I started to look into other models, but none of them felt right for me.”
He watched as other profitable chiropractic businesses ran their clinics. These clinics, he says, operated under a “turning tables” approach to care. And though the businesses were making money, doctor-patient relationships suffered.
“These businesses were profitable, but they focused on seeing a high volume of patients in a short amount of time to achieve that,” said Dr. Botts. “I wanted to do more than focus on getting people in and out—I wanted to focus on quality over quantity without becoming a doctor martyr.”
That’s when Dr. Botts realized he needed something different—something the traditional healthcare system could not offer.
From spinning wheels to seven-figure practice
In 2013, Dr. Botts attended a convention for physicians hoping to improve their practices. During one of the sessions, Dr. Charles Webb, Founder of Freedom Practice Coaching, entered the room.
“He walked to the front of the room and said something along the lines of ‘if you want out of a broken system, follow me. I’m buying lunch,’” said Dr. Botts.
Curious and at wits end, Dr. Botts followed—a decision that would forever change the trajectory of his career.
“I listened to Dr. Webb’s 30-minute presentation, and it immediately resonated with me,” said Dr. Botts. “It was then that I recognized how much I needed guidance and mentorship to achieve my goals, so I scheduled to spend a day with Dr. Webb in San Antonio soon after.”
Dr. Botts and his wife attended their first Discovery Day, a live, one-day workshop that teaches FPC strategies to attending physicians. He began watching Dr. Webb’s educational webinars and learning more about the FPC model, eventually making the final decision to become an FPC client.
Within three months of implementing the FPC model in his own business, Dr. Botts hired an additional team member and doubled his previous best month of revenue in the practice.
“The progress happened fast, and it stayed there,” said Dr. Botts. “I had proof of concept that this model was working, and it just kept improving from that point on.”
In the following two years after joining the FPC team as a client, his practice doubled in revenue each year. By the third year, Dr. Botts was sustaining a seven-figure practice.
But he gained more than just revenue, he says—he gained the life he’d always wanted as a doctor, father and husband.
“Work became a lot more fun, and my patients became invested in their own health,” said Dr. Botts. “My work/life balance was better than ever, and we were now open 4 days a week as opposed to 6.”
Before FPC, the success of his health and wellness clinic was hinged on his constant time and attention. Two years into FPC, however, Dr. Botts was able to take his wife to Italy for their 10-year anniversary.
“My wife and I had never taken a true vacation together,” said Dr. Botts. “My practice was up and running by itself, so I was able to step away for an extended vacation without worry.”
It’s this freedom, he says, that defines what FPC truly is—a revolutionized approach that helps physicians find improved quality of life, both within their businesses and home life.
“I went to school to learn how to become a doctor, not to run a business,” said Dr. Botts. “But FPC training taught me how to run it in an effective and efficient way, and it benefited not only my business, but my patients and family as well.”
Under the FPC model, Dr. Botts’ patients transitioned from a traditional “fee for service” model to an education and program based approach to healthcare. According to Dr. Botts, this meant his patients learned that any money spent at his practice would directly help them achieve their desired health goals, rather than paying for impersonal care and endless symptom management.
“The FPC model helped us make a paradigm shift from the traditional doctor-patient relationship,” said Dr. Botts. “We went from ‘here’s my problem—can you fix me?’ to a mutually beneficial agreement that I would become more than a doctor—I would become their teacher and coach.”
This paradigm shift helped patients like Sonya reverse her diabetes and make a complete lifestyle change. Prior to visiting Dr. Botts’ clinic, Sonya was informed by another physician that if she didn’t go on insulin, she faced severe health outcomes such as kidney failure, heart attack or stroke.
While heeding her doctor’s more traditional advice, she visited Dr. Botts with the goal of making a lifestyle change that might support a more permanent path to better health.
“I wasn’t in the business of disease-cure or medications, but our clinic specialized in the type of changes Sonya wanted to make in regard to her nutrition and lifestyle,” said Dr. Botts. “So under the FPC model of doctor-patient care, we worked together to overhaul her diet, fitness and other health habits that would help her reach her desired goals.”
Over the course of six months, Sonya lost 25 pounds and her blood sugar levels dropped to normal levels. She slept better, had more energy, and used her newfound health education to help her husband regain health as well.
When Sonya revisited her doctor, her health had made such a drastic change that he took her off of all diabetes medications. Shocked and curious, the doctor began asking Sonya more about the methods that turned her life around, so she began sharing the FPC message and educating him on what she’d learned.
Under the FPC model, says Dr. Botts, patients invest in an education that pays off in dividends as they continue to enjoy the benefits of a healthier lifestyle. They are inspired to focus on long-term outcomes rather than “quick fixes” and chronic symptom management.
“Our healthcare system is broken, and people are really sick,” said Dr. Botts. “The only solution is to educate and empower patients to take control of their own health.”
Paying it forward: the journey from client to coach
In 2017, Dr. Botts learned he enjoyed the “teaching” aspect of the FPC model so much that he began coaching part time. It was his way of using the very same system that changed his life to make an even bigger impact in healthcare, he says.
“As a coach, I teach other doctors how to implement the FPC system into their practice so they can earn that same freedom,” says Dr. Botts. “I hold them accountable to reach their own goals.”
Dr. Botts helps doctors who are frustrated with current healthcare and recognize it for what it is—a disease management system.
Among his client success stories is a cardiologist who witnessed firsthand how the traditional model was failing patients at the large practice he worked at. After being mentored by Dr. Botts, the cardiologist was able to open his own startup practice, collect over $100,000 per month, and leave his previous place of employment to run his successful business full time.
“There are many doctors out there who recognize that the system is built to manage disease and mask symptoms, and they simply want more for their patients,” says Dr. Botts. “We can show them it’s possible to build a viable business without sacrificing the quality of patient care or their family’s wellbeing.”
As a past client and current coach, Dr. Botts says being a part of FPC is an opportunity to change how people view healthcare in the United States.
“If you want to break free from the constraints of the current system and start feeling fulfilled in your purpose as a physician, we can help you,” said Dr. Botts. “That’s what the ‘freedom’ in FPC is all about.”