My son was so excited when the pilot on our flight to California invited him up front to see the cockpit. “Wow! What are all these dials for?!” he asked with amazement. The pilot responded: “I use these dials to know where we are, and to make sure we are going in the right direction.
As a consumer, you’re all too familiar with information overload. You’re constantly hit by messages intended to capture your attention, pull on your emotions and lead you to buy whatever they’re selling. The messages are all too familiar, touting claims of superiority, popularity and a must need for everyone. The majority of these messages never