Greg Fryer, MD in Clarksville, TN, is living out his childhood dream at Medical Direct Care. Since he was in sixth grade, he felt a calling to help others achieve optimal health and has now been in practice for over 24 years.
As he saw a growing number of individuals develop chronic disease, his passion to help people get better inspired him to start his practice. The business took a significant turn after a shocking discovery in his own health. Despite his exercise regimen and healthy lifestyle, Greg developed prediabetes. This is when Erien, Greg’s wife and office manager, introduced him to functional medicine.
Greg broadened his knowledge and dove into functional medicine to be better equipped to serve his clients and his community but found it challenging to make it work. His practice was struggling, and he was battling with thoughts of closing his doors.
“My practice was sinking fast and my future was grim. I needed a change.”
Greg did some research on FPC after receiving an invitation to one of Dr. Charles Webb’s dinner talks in Nashville. He and Erien attended the event, connected with Charlie, and walked away with hope.
“We went to Discovery Day ready to start; our decision was already made. FPC has dramatically changed the trajectory of our business. They provided the business plan and model that has not only propelled my practice but also challenged me to grow personally.”
Continuous growth and self-development is an indispensable part of Greg’s entrepreneurship and he feels that his only limitation is himself.
“I have to cast off the restraints that my own mind has put on me so that I can reach more people. My business can only grow as much as I’ve grown. That is the foundation. This impacts my team members desire to grow and excel, as well as the clients.”
As with most business owners, Greg has faced several challenges, the most prominent having been financial. He recalled a Quarterly in February 2019 where he had to kill the mindset that had been holding him back for so long.
“I needed to make sure my finances weren’t being squandered but I wasn’t making the best decisions. I was making decisions based on what I saw in my bank account versus doing the right thing when it comes to serving my clients and my community and I put it on the board, I will no longer let finances hold me back from making decisions. That was a big step for me.”
Another challenge arose when the government placed restrictions that impacted how Greg conducted his business. He knew he had to be willing to change and adapt quickly once restaurants closed so he moved his talks to his office but found that he needed a more substantial adjustment.
“People were still not coming out. So, I started using webinars after the Spring quarterly this year and it has greatly improved my reach and helped me embrace expanding beyond the proximity to my clinic. Now I have clients in Texas, in Alabama and in other parts of the nation and eventually, the world.”
Greg spoke in length about his faith and the role it has played in his life and how he runs his practice.
“My God-given purpose is to serve others by educating and empowering them to feel better
so that they can fulfill their own God-given purposes and therefore improve the health of their family members and future generations.”
He also feels that if other practitioners understand their purpose it will lead to their success and ultimately facilitate the overall mission of FPC to change 10 million lives.
“We are not competitors. We are co-laborers. We are colleagues who can impact not only our communities but the nation and the world by promoting health.”
Although Greg’s practice has financially tripled on a monthly basis after joining FPC, he made sure to place the emphasis of his goals on his care towards his clients and not his financial gain.
“My high mark for a month has been 80k and we hit that for the first-time last September. Having a positive cash flow is important to stay in business but that is not my focus. My focus is on how many people I can impact. My goal is to enlighten more people and to get 300 individuals to move with Medical Direct Care by improving their wellness through programs. Each day my goal is to serve people so they can act upon their best interest to improve their health.”
So, are you ready for a success story of your own?
If you are, I have good news! We can get you results like this. It won’t be easy, nor will it happen overnight, but I’ve seen it happen so many times that I can tell you that it’s possible.
You’ve got to be hungry, driven, up for the work, listen more than you talk, complete more than complain, implement plans more than you announce them, and show up daily with a beginner’s mind. If you’re ready, it’s time to get to work!
