Years prior to joining Freedom Practice Coaching, I was introduced to the idea of packaging services. I had functional medicine training and knew I wanted to create packaged services, but I just couldn’t figure out how to make it work on paper. I searched online but couldn’t find any blueprints for this concept. Then, a friend invited me to a conference in Denver and at the end, Dr. Charles Webb spoke. He had exactly what I was looking for. God just placed the answer right in front of me.
After the conference, my wife Anna and I attended a Discovery Day in San Antonio and met with Dr. Webb in person. When I returned home, I submitted my resignation from family practice and began preparing for a new future.
How I’ve Achieved Quick Success through the FPC Model
In my previous position, I had provided some functional medicine care to about 70 patients. I reached out to those patients and invited them to presentations. On my first one, I was still scribbling out notes as people gathered in the lobby of a practice that I leased space from. It was rough, but they knew and trusted me, and I closed 80 percent. I rented classroom space at Natural Grocers and continued to succeed at this rate for about six months. I was able to build my business, and pay myself without taking a decrease in salary from my previous position. I brought in $400,000 the first year and almost $800,000 last year.
My Team is the Backbone of My Practice
Two months after starting my practice, I asked Anna to resign from her job and come work with me. Now in addition to Anna, who is the Chief Operating Officer, we have a business manager, a health coach, a wellness assistant and a remote team member.
I’m the visionary. I don’t want to think about the details. That’s where my team comes in. They each have different strengths and we fill in the gaps for each other. This helps us create a better product.
Continuing to Grow
For the last 20 years, Western medicine has been telling practitioners that you need to be able to see more patients. The goal became to see the greatest number of people per day, not to provide the highest level of care. When Luke, my FPC coach, said I should do appointments in 30 minutes, I hesitated. I was operating out of the paradigm that my time was the value, not the health destination.
I’ve had to adjust my thinking. If I can get my clients to their health destination in less time, they’ll be happier. FPC has been helping me systemize and eliminate redundancies. Clients can go as deep into the details as they want, but they’ll walk away from an appointment with three achievable action items. These changes give me the opportunity to increase the number of people we help and have time to do some of the more creative things I’m hoping to accomplish.
Developing the Mindset to Succeed
It’s vital that you find a congruency with what you’re really trying to accomplish. It’s not just a destination created by Dr. Webb and FPC, it’s a vision. You have to see and believe in the vision. Then, Dr. Webb and the FPC team provide the vehicle to get you to your desired destination. I really want to provide care the right way, to serve people and make money while doing it.
I recently thought of this example: If you had to choose a medical practitioner to get paid well, which would it be? The practitioner who treats you AFTER you’re diagnosed with cancer or the practitioner who will help you from getting cancer in the first place?
A lot of people have money barriers, and we think, “How can we get this to them as cheaply as possible?” Our programs are worth the same as a run-down old Honda Accord or the cost of a nice family vacation. I promise you, a cancer diagnosis will cost much, much more. We need to truly believe that what we’re doing is valuable and create a system that really delivers on that value.
Understanding the sales side of being a business owner might be tough. But really, you sell something by getting someone to see the value in the product. You help people see the value in health, in avoiding a cancer diagnosis, and in reversing chronic conditions. So step out of your comfort zone, put your foot on the gas, and become who you are capable of being!
If you are, I have good news! We can get you results like this. It won’t be easy, nor will it happen overnight, but I’ve seen it happen so many times that I can tell you that’s it’s possible.
You’ve got to be hungry, driven, up for the work, listen more than you talk, complete more than complain, implement plans more than you announce them, and show up daily with a beginners mind. If you’re ready, it’s time to get to work!
