Twenty-two years ago, FPC’s Roger Borbón, DC and Functional Neurologist, was at a wildly unique crossroads in his career. After working as a killer whale trainer at Sea World for several years he was presented with an opportunity to compete on the Costa Rican Olympic Team as a pole vaulter. Through his ventures as an elite athlete, he witnessed his teams dedicated chiropractor perform what he described as “miracles” on his teammates. This is what ultimately led to Rogers revelation of wanting to help others by becoming a DC.
Though Rogers practice has gone through several transformations since he first began in 2005, his small team at Dr. Pure Life has proved to be the embodiment of success.
“I see my practice as the meshing of the Four Seasons meets Cheers. It’s a place where everybody knows your name and you’re treated like you’re really somebody who matters; because you are.”
Each team member plays a vital role in the practice and Roger expressed feelings of gratitude toward them and his ability to rely on them in any situation.
“Two important characteristics that my team has are self-accountability and integrity. They show up in different ways for the individual but unmistakably, they are there. I can’t take credit for it, but I sure can appreciate it.”
Holly Borbón, Rogers wife, Practice Manager and Health Coach, is the unseen keel of the Dr. Pure Life ship.
“She helps to keep the captain headed in the intended direction no matter what cross-currents are presented. She troubleshoots procurements of our products and provides fresh illuminating perspectives.”
Kallie Jackson, Office and Member Service Manager, is the glue to all the loose strands
that could get blown by the wind but don’t.
“As the first point of contact people have, she is soft spoken, kind hearted, clear minded and gets people scheduled, financially closed and initiates members beginning their Vitality Plan.”
Elizabeth Stanford is the Rehab Manager and executes the details of the care plans.
“She has an EC Blood Type: energy and compliance. She makes sure that our members stay on pace and even donates her energy to them when they need that extra charge. She is consistent, reliable and a good example of the, it’s the size of the fight in the dog’s expression.”
Roger believes that his teams’ cohesiveness to achieve goals is created through weekly team trainings, keeping timelines, tracking stats, and promoting a work-life balance. They also participate in team building activities when possible.
“Last September we did a mud-run together and we are looking to up the ante once races become available again. There is something about physically suffering together that draws people close.”
During the early years of the practice, Roger struggled with a control type mindset. He knew that he had to make some adjustments when he realized that achieving his goals would not be possible without his team.
“Having a reliable team and a team that thinks about what we are trying to accomplish is a blessing. Our mission is to lead 450 busy women to reclaim their health, vitality and possibilities for a life of freedom and impact by December 2021. I highly encourage an environment where the team can critique and suggest, and they will think of things that they see from their perspective that can be beneficial for our path.”
The positive impact that FPC has made on Rogers practice and life has proved to be invaluable. He felt the advantages of scaling back his business and said he did this due to the proven track record of FPC.
“The path was set, and it was used before and my team and I saw proof in other offices. We knew we could get to our goals with this model. This is a true coaching program.”
Roger had some great advice not only for FPC practitioners but for those in practice who have yet to find FPC.
“I was surprised at my second quarterly when I knew more about how to do the talk without having done one than some people who had been in the program for years. Follow the program! There is no substitute for chopping wood. You have to do the work and you have to practice and do it right. If you envision a practice that doesn’t require you spinning all the plates all the time, this is a model you need to seriously look at.”
So, are you ready for a success story of your own?
If you are, I have good news! We can get you results like this. It won’t be easy, nor will it happen overnight, but I’ve seen it happen so many times that I can tell you that it’s possible.
You’ve got to be hungry, driven, up for the work, listen more than you talk, complete more than complain, implement plans more than you announce them, and show up daily with a beginner’s mind. If you’re ready, it’s time to get to work!